Why hire a Professional Architectural Photographer?

Don't skimp on the most visually important component of your marketing project

Wed, 11th Jan 2012
By Robert Payne

Allure of the Seas - Royal Caribbean Cruise Line

When you hire a professional architectural photographer you are hiring someone to give you the greatest return on the marketing investments you make that include the imagery you need. You need to present your brand in the best possible light - something that a professional photographer understands and can deliver on.

You’re also hiring someone a professional who can translate your vision into eye-catching imagery that's both unique and on message.

If you're a professional in your industry, you can identify with excellence and no doubt want the best possible images that will grab your audience's attention.

Going the professional route with a commercial photographer let's your target audience know at a glance that you are serious about communicating the value of your product or brand.

A professional architectural photographer will also do a better job of interpreting your preferences, bringing the tools, expertise and experience to capture and fine-tune images to match.

High impact imagery is a combination of artistry and skill in manipulating an infinite number of variations in focal length, depth of field, ISO, color balance, positioning, natural and artificial light sources.

Knowing just how much reflected or artifical lighting is needed to fill the scene and make the primary subject stand out is paramount.

A professional photographer's role doesn't just end with the camera.

Professional post processing equipment and skills are also needed to ensure the right color balance for print or on-screen media. Adjustments are also made to correct lens distortion, saturation, shadows and highlights and many other aspects that go into images that have that WOW factor.

First impressions are critical! Make the best possible impact with your marketing materials and quit wasting time trying to do it yourself.

Just because someone is good at taking pictures of landscapes, people, wildlife or even real-estate, doesn't qualify them to provide Professional Architectural Photography at the highest level.

Professional photography is typically a small fraction of your overall print, layout and on-line media and advertising costs. Going cheap on the photography devalues all the ancilliary costs of your project. Its like buying a high-end sportscar and then skimping on the fuel grade.

Invest in images that your and your staff will be proud of.

This article was posted on Wed, 11th Jan 2012